The online community imperative for B2B brands
Blog 4 in the 2019 series.
Lego had helped kids build cool stuff since the 1930s but they may not have built their firewalls quite as well as their product. In 2005 their software tool, the Lego Factory, got hacked by some tech-savvy LEGO enthusiasts.
Communities are without a doubt becoming more and more critical to business, to civil society and non-government organisations, and to government. For the past few years, we’ve curated content and written prolifically about collaboration. A few months ago I decided on a reboot as collaboration is a strong outcome of shared-purpose communities and it seemed prudent to, in some ways rewind to the basics and in other ways fast forward to how communities are built, nurtured, measured and sustained.